1/14/2024 0 Comments Kindle vella![]() ![]() They are particularly addictive for younger and much older audiences. One of the common criticisms about in-app purchases like coins in games is that they obscure how much the consumer is spending and make it likely that they will spend far more than they might have if the transactions were solely based on traditional currency. Karner brought up an excellent point that I, as a reader/consumer, hadn't thought of regarding monetization. it puts small shops out of business and undercuts authors." She said that Amazon hasn't always acted in the best interests of authors or publishers, arguing that Amazon traditionally "is not the good guy when it comes to books. ![]() When asked about Amazon's intentions behind Kindle Vella, Karner was a bit skeptical. Jen Karner writes for Android Central and its sister sites, but she is also an independent author specializing in the fantasy genre and whose debut novel Cinders of Yesterday is set to come out June 29, 2021. Would they be excited by the creative possibilities? How would they feel about the monetization options? I reached out to one of my colleagues, who is an author, and two other authors that I came across on YouTube who had already published videos on this very topic to gauge their reactions to Kindle Vella. As such, I was curious how authors - and in particular independent authors - felt about this platform. The initial information about Kindle Vella isn't meant for consumers, though it's directed towards creators. Kindle Vella seems like it could be a good option for many creators, but I'm not sure that consumers really benefit here. After all, this distribution model plays right into that dopamine hit that we all get when a new podcast episode drops or when our favorite YouTuber releases a new video. However, after I got over my initial bristling at the concept, I started to understand how it might really appeal to some people. I wasn't excited by the prospect of paying per chapter/episode and was worried that this might signal a change in how I had to consume e-books. Large media companies like Apple and Spotify are also trying to get a piece of this action, with new creator tools and monetization options in their podcast platforms.Īt first, my reaction to the Kindle Vella model was tepid at best. Supporting creators directly has also been an idea that has been gaining a lot of traction over the past few years, popularized by Patreon and Substack, and even extended into other content areas by sites like OnlyFans. Webtoon is a comic platform built on the same concept, allowing creators to build followings and even monetize their comics by having Fast Pass episodes you can unlock with Coins for X days before they become free to read. Founded in 2006, Wattpad offers a platform for writers and cross-platform apps to experience and enjoy serialized storytelling. The most commonly known example is from a Canadian company called Wattpad. The idea of serialized fiction is not a new one, and this exact format and platform have been in use for many years at this point. Initially, it will only be available in the Kindle iOS app and on the web, but if it's a success, it should come to other platforms like Android, and even Kindle e-readers, shortly thereafter. Kindle Vella is still in its introductory phase and is rolling out to readers over the next several months. Authors will receive 50% of what readers spend on tokens, though the first few episodes of each story are generally free. It's much like the idea of buying coins as in-app purchases in one of the best Android games, or even Amazon's own Coins that it uses as a sort of currency on its Fire tablets. According to Amazon, you can estimate that you will need to spend one token for every 100 words of content. ![]() The amount of tokens required depends on the chapter/episode length, and readers will be able to purchase token packs in several different amounts. In order for readers to "unlock" new content, they will have to pay with tokens rather than directly with money. The idea is that authors will periodically publish chapters (or "episodes") and release them via Kindle Vella to their readers, who will subsequently pay to access each new chapter/episode as they come out. If that sounds like the experience of watching a television/streaming series, you're not far off. Source: Amazon (Image credit: Source: Amazon)Īt its core, Kindle Vella is a new way to experience reading through Amazon that promotes serialized storytelling. ![]()
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